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YES! Yesmadam Secures ₹1.5 Cr Funding to Transform Beauty-at-Home Industry

Updated: Feb 19

Yesmadam, a prominent player in India's salon-at-home sector, has recently secured a significant investment of ₹1.5 crore from investors on Shark Tank India's Season 3. The investment, in exchange for a 2% equity stake and a 1x royalty agreement, marks a pivotal moment for the company as it charts a course for expansion and increased market presence. This infusion of funds aims to bolster Yesmadam's operations and empower its workforce, particularly women, across the nation.

Among the investors are well-known figures from the business world including Aman Gupta of boAt, Vineeta Singh from SUGAR Cosmetics, Peyush Bansal of Lenskart, and Ritesh Agarwal, the visionary behind OYO. Their involvement signifies not only financial support but also strategic guidance to drive Yesmadam's growth trajectory to new heights.

The capital injection will be strategically utilized to fuel the company's ambitious expansion plans, enhancing operational capabilities and reaching deeper into the Indian market. Yesmadam is committed to leveraging advanced technologies such as AI to revolutionize service delivery, ensuring personalized experiences for its customers. Moreover, the company aims to create more employment opportunities, especially for individuals from marginalized communities, thereby contributing to their professional development and economic empowerment.

Founded in 2016 by Mayank Arya, Aditya Arya, and Akanksha Vishnoi, Yesmadam has experienced remarkable growth despite its bootstrapped beginnings. Their relentless pursuit of excellence has propelled the company forward, establishing its position as a leader in the industry.

Mayank Arya, Co-founder of Yesmadam, expressed his gratitude for the investment, emphasizing the company's commitment to customer satisfaction and employee welfare. He highlighted plans to incorporate digital solutions and AI algorithms to enhance customer interactions and optimize product recommendations.

Yesmadam's impact on the beauty and wellness sector is evident in its presence across 50+ cities nationwide and its impressive track record of over 2 million bookings. The company's dedication to empowering its workforce and delivering premium salon experiences has garnered widespread acclaim and positioned it for continued success in the dynamic beauty landscape.


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