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Woodsmen Mountain Whiskey Secures Funding to Expand Market Reach and Brand Visibility

Indian whiskey brand Woodsmen Mountain Whiskey has secured $1.5 million in a Series A funding round. The funding will be used to expand the brand's market reach, introduce new products, and bolster its marketing efforts.

Woodsmen Mountain Whiskey differentiates itself with its "Mountain Whiskey" positioning, which highlights the Himalayan origins of its ingredients. This unique selling proposition, along with a focus on authenticity, quality, and storytelling, has resonated with millennial and Gen Z drinkers.

The startup has achieved impressive sales growth, selling over 2 million bottles this year and experiencing a 400% increase in revenue in FY23. With the new funding, Woodsmen Mountain Whiskey plans to significantly increase its revenue and reach over Rs. 100 crore in gross Annual Recurring Revenue (ARR).

The funding round was led by FinFirst Group and Anthill Ventures, with participation from a mix of new and existing investors. This includes industry veterans like Nikhil Vora of Sixth Sense Ventures, Chaitanya Rathi, former COO of Sula Vineyards, and Shantanu Deshpande, founder of Bombay Shaving Co. Notably, the core team of Ginglani Distillers, the parent company of Woodsmen Mountain Whiskey, also participated in the round.

Woodsmen Mountain Whiskey's focus on quality and innovation positions it well to become a major player in the Indian whiskey market. The company's expansion plans and strategic use of marketing will be key to achieving its ambitious goals.


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