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Traya's Hair-Raising Success: D2C Brand Secures Rs 75 Crore Funding for Expansion





Direct-to-consumer (D2C) health and wellness brand Traya has secured a funding of Rs 75 crore from Xponentia Capital, marking its first raise in two years. This investment represents a crucial milestone for the Mumbai-based company as it strives to make its clinically proven hair growth treatment accessible to a wider audience.


Founded in 2019, Traya specializes in addressing hair loss by targeting its root causes. It offers personalized hair solutions and guidance through a team of experienced hair coaches and physicians. The company boasts a user base exceeding 10 lakh customers and utilizes various distribution channels, including its own web and mobile apps, as well as third-party marketplaces like Flipkart and Amazon.


Traya's total funding, including the recent investment, now amounts to Rs 20.75 crore, which includes a $2 million investment from Fireside Ventures and other backers.


Xponentia Capital, which closed its Xponentia Opportunities Fund – II at Rs 1,095 crore last year, has made significant investments in various companies, including Auxilo Finserve, The Souled Store, Zype Fintech, R4Rabbit Baby Products, and Easy Home Finance.


Traya's remarkable financial performance in the previous fiscal year contributed to this substantial funding round. The company's operating scale surged by 8.2 times to Rs 61.67 crore in FY23 from Rs 6.98 crore in FY22. However, the firm reported losses of Rs 27.83 crore during the same period.

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