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Revolutionizing Sales: SiftHub's AI-Powered Solution Secures $5.5 Million in Seed Funding



SiftHub, a platform using AI to enhance enterprise sales teams, has secured $5.5 million in seed funding led by Matrix Partners India and Blume Ventures, with additional contributions from the Neon Fund and individual investors like Harshil Mathur and Shashank Kumar of RazorPay, Arvind Parthiban of SuperOps, and others from esteemed companies such as Cloudflare and Superhuman.


The company, founded in July 2023 by Manisha Raisinghani, formerly of LogiNext Solutions, aims to transform how sales teams manage knowledge. By combining GenAI with advanced workflow and collaborative features, SiftHub offers a comprehensive solution for sales organizations. It serves as a central hub for content, leveraging AI to provide personalized responses and boosting sales team productivity by as much as 80%.


SiftHub's platform is designed to address the changing landscape of sales and pre-sales roles, catering to the growing need for deep product knowledge and easy access to proprietary information. Its one-click integrations and unified semantic search capabilities streamline the process of discovering and responding to customer inquiries, facilitating quick and informed interactions.


With a focus on product development and scaling its early go-to-market strategy, SiftHub plans to use the funding to expand its presence in the B2B technology, healthcare, and insurance sectors, targeting businesses in various stages of growth. While headquartered in the United States, the company's R&D operations are based in Mumbai.


Manisha Raisinghani, Founder of SiftHub, emphasized the need for a platform like SiftHub, stating, "After speaking to 200+ leaders, it dawned on me that it’s completely unreasonable to expect sales and presales professionals to memorise all the ins and outs of the product in order to be able to respond to clients with complex technical details. Trying to find up-to-date accurate information when it is scattered across Slack, Gmail, Drive, HubSpot, Confluence, and more is incredibly difficult. The fact that sales spends only 30% of their time selling cries for a change - and that’s where our platform comes in."

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