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Pushp raises Rs 100 Crore from Sixth Sense Ventures

Sixth Sense Ventures has invested Rs.100 crore in Indore-based Pushp Brand (India).

Founded by Mahendra and Surendra Surana, Pushp is the leading spices brand in Central India and has extended its reach beyond Madhya Pradesh to States like Maharashtra, Rajasthan, UP, Bihar, and Gujarat.

Nikhil Vora, Founder, Sixth Sense Ventures, said that a large, sticky, fast-growing category, with a great margin profile and distribution moat makes spices one of the most attractive consumer segments. “As consumers increasingly shift from loose, unbranded spices to packaged, branded alternatives, Pushp is strategically positioned to capitalise on this shift. With a seasoned management team, optimal procurement, state-of-the-art manufacturing, and robust distribution, Pushp is transitioning from a regional heavyweight to a national one. This evolution will enable significant value unlocking,” he added.

Push has witnesses a growth in revenue 25 per cent CAGR over the last five years and aims to become a significant national brand. In FY23, Pushp registered a 20 per cent YoY growth in FY23 operating revenue, reaching Rs 338 crore, but its profit experienced a decline due to rising raw material prices.


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