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ONO Secures Funding to Empower Farmers and Transform Agricultural Supply Chain

Agritech startup ONO has secured Rs 11 crore ($1.31 million) in seed funding led by Aeravti Ventures, with participation from Indigram Labs. This fresh capital injection will be used to enhance India's agricultural supply chain and unlock economic growth opportunities for farmers and stakeholders within the vast APMC/MANDI network.

Founded by Rama Rao Kancharapu, ONO leverages a data-driven digitization platform to tackle critical challenges plaguing the Indian agricultural sector. These challenges include limited access to formal credit, price transparency issues, difficulty in market discovery, and operational inefficiencies. ONO's solutions aim to revolutionize Indian agriculture, making it a more transparent, efficient, and trustworthy industry.

"We've witnessed tremendous acceptance of our products in Mandis, and we are confident in scaling our platform and building a sustainable business that delivers tangible impact," said Rama Rao Kancharapu, CEO of ONO. "Partnerships with long-term investors like Aeravti Ventures and industry leaders empower us to broaden our horizons and accelerate growth."

Rishabh Singh, Managing Partner at Aeravti Ventures, emphasized the firm's commitment to strengthening India's agricultural ecosystem. "We believe technology has the power to transform and address systemic challenges," Singh said. "ONO is well-positioned to disrupt the Indian Mandi ecosystem."

Currently, ONO operates across six states in India, serving more than 45 APMCs/MANDIs. They boast over 30,000 partners on their platform, facilitating transactions across seven different commodities. With this new funding, ONO is poised to significantly expand its footprint and empower more farmers and stakeholders within the Indian agricultural landscape.



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