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Olyv Emerges as the New Face of SmartCoin, Paving the Way for Financial Inclusion


SmartCoin Financials, a pioneer in digital lending, has undergone a significant transformation, rebranding itself as Olyv with a bold vision to extend its services beyond credit. The company aims to diversify its offerings to include credit health monitoring and digital gold savings.


With a rich legacy spanning 7 years, SmartCoin boasts a substantial user base of 20 million individuals and operates across more than 19,000 pin codes throughout India.


Harnessing Cutting-Edge Technology for Financial Empowerment


Olyv is poised to revolutionize the financial services landscape by harnessing advanced artificial intelligence (AI) and machine learning (ML) technologies. The company's tech-centric approach allows for the delivery of personalized and contextually relevant financial products, effectively addressing the prevalent gaps in financial inclusion.


Introduction of a Comprehensive Suite of Financial Products


Under its new identity, Olyv has rolled out a diverse range of financial products tailored to meet various facets of a customer's financial journey. This includes Olyv Gold, catering to digital gold savings, Olyv Credit Health Check for credit score monitoring, and Olyv Protect offering comprehensive insurance solutions.


In celebration of its rebranding initiative, Olyv has launched its inaugural brand campaign, #JahanSapneWahanOlyv, featuring Naveen Kasturia, renowned for his role in 'TVF Aspirant', as the brand ambassador.


Rohit Garg, Co-Founder and CEO of Olyv, expressed the company's evolution from its humble beginnings. He stated, "We embarked on our journey with SmartCoin with a singular mission to democratize credit access for the underbanked segments of India. Over time, we have garnered invaluable knowledge and expertise to cater to the diverse and evolving financial needs of our nation. With Olyv and the comprehensive suite of offerings it encompasses, we are poised to realize our ambitious vision of serving Indians in areas spanning credit, savings, credit health, insurance, and beyond."


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