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Medicines for All: Bhartiya Janaushadhi Pariyojana

Updated: Feb 28

Everyone In 2008, India launched the Bhartiya Janaushadhi Pariyojana (BJP), setting out on a goal to provide cheap access to vital medications for everyone. This article explores the scheme's potential to transform healthcare affordability in India by delving into its goals, tactics, recent accomplishments, and current problems.

The Department of Pharmaceuticals, Ministry of Chemicals and Fertilizers, is the organization that oversees BJP.


  • Supplying reasonably priced generic medications: supplying necessary medications at a substantial discount to branded counterparts.

  • Encouraging the creation of home medicines: encouraging domestic manufacture of high-quality generic medications to lessen reliance on imports.

  • Guaranteeing availability and quality: preserving strict quality control procedures and guaranteeing the national supply of necessary medications.

Strategies for achieving objectives:

  • Jan Aushadhi Medical Stores: Opening specialized Jan Aushadhi locations across the nation to make generic medications easily accessible.

  • Mechanisms for Price Control: Bargaining with manufacturers to get noticeably reduced costs for necessary medications included in the program.

  • Quality Control Standards: To guarantee the safety and effectiveness of medications, strict quality control procedures must be implemented in accordance with WHO criteria.

  • Campaigns for Public Awareness: use a variety of media platforms to spread the word about the availability and advantages of Jan Aushadhi medications.

  • Franchise Model: Encouraging business owners to use a franchise model to build Jan Aushadhi outlets in order to increase the program's reach.

Triumphs for the BJP:

Since its founding, BJP has made impressive strides:

  • Network Expansion: With approximately 8,800 Jan Aushadhi outlets opened, vital medications are easily accessible in a variety of places throughout India.

  • The cost-effectiveness of generic medications is a major benefit for patients under the BJP program, since they are often 30–90% less expensive than their branded counterparts.

  • Growth in Sales: The scheme's sales have been steadily increasing; in 2022–2023, almost ₹8,000 crore worth of pharmaceuticals were sold.

  • BJP's incentivization of local medication manufacturing has resulted in a boost to domestic production and boosted self-sufficiency in key pharmaceuticals.

Benefits from the Scheme

  • Affordable medicines:

Jan Aushadhi stores offer generic medicines at prices that are significantly lower (up to 80% lower) than branded medicines. This can help you save a lot of money on your healthcare expenses, especially if you have chronic illnesses or require regular medication.

  • Quality assurance:

All Jan Aushadhi medicines are manufactured by WHO-GMP certified companies and undergo rigorous quality testing before being sold. This ensures that you are getting high-quality medicines at affordable prices.

  • Wide availability:

There are over 8,500 Jan Aushadhi stores across India, making them easily accessible to people in both urban and rural areas. You can find the nearest store by visiting the PMBJP website or by using the Jan Aushadhi mobile app.

  • Increased awareness:

The PMBJP has been successful in raising awareness about generic medicines and their benefits. This has helped people overcome the misconception that generic medicines are inferior to branded medicines.

  • Easy to avail:

To avail the benefits of PMBJP, you simply need to visit a Jan Aushadhi store and show your doctor's prescription. You can also purchase medicines online through the Jan Aushadhi website or mobile app.

  • Other benefits:

The PMBJP also offers a number of other benefits, such as free home delivery of medicines, doorstep delivery of medicines to senior citizens and differently-abled persons, and a loyalty program that rewards customers for their purchases.

Success of BJP:

  • Better Health results: Having more cheap access to medications has allowed many people to receive treatment on time, which has improved health results.

  • Decreased Financial Burden: The program has made paying for healthcare less expensive, particularly for those with chronic illnesses and low-income families.

  • Empowered Patients: Patients have the opportunity to choose their medications wisely, taking quality and cost into account.

Hindrance in path:

  • Low Brand Awareness: It's still important to spread the word about Jan Aushadhi outlets and dispel the myth that their medications are of worse quality than those branded.

  • Availability of All Medicines: Although the range of medications is growing, more work is needed to guarantee that all necessary medications are consistently available in all pharmacies.

  • The franchise model's sustainability Ongoing assistance and oversight are necessary to guarantee the sustainability and financial success of franchise-operated Jan Aushadhi businesses.

In the future, the BJP's prosperity depends on:

  • Sustained Awareness Campaigns: Consistently educating the public about the advantages of the program and busting myths regarding the caliber of generic medications.

  • Increasing the size of the Medicine Basket: Adding more necessary medications to the program's scope in order to meet a range of medical requirements.

  • Strengthening the Supply Chain: Improving the chain's efficiency to guarantee that medications are consistently available in all Jan Aushadhi outlets.

  • Digital integration: Making use of technology to improve accessibility and convenience through online ordering, delivery, and inventory management.

A viable route to guaranteeing healthcare cost and accessibility for all Indians is the Bhartiya Janaushadhi Pariyojana. Through leveraging its strengths and resolving current issues, the program has the ability to transform healthcare accessibility and enable people to put their health first without worrying about money. Making access to high-quality healthcare a right rather than a luxury is essential to creating a healthier and more inclusive India, and the BJP is a big step in the right direction.


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