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Harsha Bhogle Backs Hitwicket: A Game-Changer in Cricket Gaming

Hitwicket, an online cricket gaming startup, has received a strategic investment from Indian cricket commentator Harsha Bhogle, though the amount remains undisclosed. This investment is an extension of the startup's $3 million funding round led by Prime Venture Partners in 2022. Bhogle's involvement is expected to help Hitwicket expand its global reach, aiming for 50 million downloads in the next two years, up from the current 5 million-plus level.

Founded in 2015 by Keerti Singh and Kashyap Reddy, Hitwicket offers a strategy-based virtual multiplayer cricket game that allows users to take on the roles of team owner, coach, and captain. The game, utilizing artificial intelligence (AI) and data analysis, is available on both the Play Store and Apple Store, and aims to enhance user engagement.

Reddy, Hitwicket's CEO and co-founder, stated that Bhogle's role as a strategic investor will focus on driving the startup's content marketing efforts. This partnership will involve co-creating social media videos with Bhogle, where he will analyze historic cricket matches and discuss match strategies, integrating the game to allow users to implement these strategies to potentially change game outcomes.

Bhogle expressed excitement about joining Hitwicket as an investor, highlighting the potential for the game to become a flagship 'Made in India' cricket gaming platform that unites India with the rest of the world. He sees Hitwicket as an opportunity to elevate India's profile in mobile cricket gaming.

Hitwicket boasts healthy user engagement, with users spending an average of 4.9 hours per week on the platform. The game has a diverse user base, with a fifth of its users being women, and players from 109 countries. Its top markets include India, Australia, the UK, and the US.

With nearly $4 million raised in funding so far, Hitwicket is backed by investors such as Shead Investment, TicketGoose, and Prime Venture Partners. This investment marks Bhogle's continued interest in Indian startups, having previously invested in Fantasy Akhada in 2020 and in January 2023.


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