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Gruhas and Collective Artists Network Join Forces to Launch Rs 150 Crore 'Gruhas Collective Consumer Fund' for Consumer Startups


Investment firm Gruhas, led by Nikhil Kamath and Abhijeet Pai, has collaborated with Mumbai-based creative talent management firm Collective Artists Network to establish a new investment fund called the "Gruhas Collective Consumer Fund."


This fund, with plans to invest approximately Rs 150 crore, aims to support 10-15 consumer startups in areas such as fashion and lifestyle, health and wellness, coffee and beverages, personal care, and food services. Gruhas and Collective Artists Network will serve as general partners, and the fund will also raise capital from limited partners.


Gruhas specializes in early-stage and debt investments across various sectors, including proptech, clean tech, and the consumer sector. Notable investments by Gruhas include Licious, Mainstreet Marketplace, Printo, and Hatti Kaapi in the consumer space. Additionally, Gruhas has collaborated with DLF Family Office and Anthill Ventures for an accelerator program named "Gruhas Aspire" focusing on proptech.

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