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FreeStand Raises $400K Seed Round: Revolutionizing FMCG Marketing in India

FreeStand, an innovative B2B marketing platform based in New Delhi, has successfully secured $400,000 in a Seed funding round. This round was spearheaded by Venture Catalysts and Nocking Point Advisors, showcasing the confidence these investors have in the potential of FreeStand's disruptive approach to targeted and measurable product sampling campaigns within the Indian FMCG sector.

Joining the investment round were notable participants including IIM-Calcutta Innovation Park, SucSEED Indovation, and strategic angel investors Guneet Singh and Varun Singh Hooda. This diverse group of backers underscores the broad appeal and promising future that FreeStand represents in the realm of FMCG marketing.

The infusion of capital will enable FreeStand to broaden its service offerings, particularly in the realms of event and retail sampling channels. Additionally, the company aims to harness the power of AI to further enhance and streamline the product experience for FMCG marketers, reflecting its commitment to staying at the forefront of technological innovation.

Founded by Sneh Soni, Kavach Chandra, and Konark Sharma, FreeStand has emerged as a game-changer in the FMCG industry by simplifying the execution of product sampling campaigns for brands. Through its platform, FreeStand effectively organizes and provides access to hundreds of sampling channels, ensuring that product samples are delivered to the right end customers. Moreover, the platform offers brands a sophisticated dashboard for measuring campaign performance, providing invaluable insights and analytics.

The platform's success is evidenced by its traction among major FMCG players such as HUL, Nestle, Reckitt Benckiser, L’Oreal, Nivea, Piramal Healthcare, Cipla Health, and Emami. Leveraging its capabilities across various channels including ad networks, e-commerce platforms, and quick commerce services like Swiggy and Flipkart, FreeStand has established itself as a go-to solution for FMCG marketers seeking effective and measurable sampling campaigns.

In summary, FreeStand's recent funding round marks an exciting milestone in its journey to revolutionize FMCG marketing in India. With its innovative approach, strong investor backing, and growing list of satisfied clients, FreeStand is poised to continue its upward trajectory as a leading player in the industry.


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