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Digi Suvidha: Bridging Digital Gaps for Kirana Shops in India with B2B2C Innovation

Updated: Jan 13

Kerala-based startup Digi Suvidha is addressing the gap in digital services for Kirana shops in India through its B2B2C platform.


Launched in 2020, Digi Suvidha's Digistore Pay allows Kirana shops to transform into one-stop service hubs, offering a range of online services such as mobile recharges, ticket booking, and utility bill payments. The platform operates on a B2B2C model, leveraging Kirana shops as key service delivery touchpoints and enabling them to serve as conduits for various services within their communities.


Kirana shops use a preloaded digital wallet to provide services, including recharges, insurance, bill payments, passport assistance, DTH, and ticket bookings. The company aims to enhance the overall user experience by integrating services from leading providers into its platform, ensuring cost-effectiveness and quality.



Digi Suvidha has shown growth despite challenges, including the impact of COVID-19 and regulatory changes. The company has steadily evolved, entering the market in compliance with RBI regulations, expanding service offerings, and forming partnerships with entities like Afthonia.


Currently, Digi Suvidha has onboarded nearly 1,000 shops and plans to focus on recruitment for ongoing expansion and franchise models in the short term. The startup aims to diversify its services, enhance technological capabilities, and expand geographically, starting with Kottayam district in Kerala and gradually covering neighboring districts, South India, and eventually pan-India.


Long-term strategies include comprehensive market analysis, effective marketing strategies for diverse states, and compliance with evolving governmental regulations. Digi Suvidha's innovative approach positions it as a facilitator for Kirana shops to bridge the digital divide and offer diverse services to their communities.


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