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Bridging the Healthcare Divide: Startup Story of InsurMonthly's Journey to Make HealthCare Accessible & Affordable




Introduction to Startup Story of InsurMonthly

In a world where access to quality healthcare services often hinges on financial status, InsurMonthly emerges as a beacon of hope, bridging the gap between common individuals and high-net-worth individuals (HNIs) in accessing essential health and wellness services. Founded by a seasoned banking professional with a vision to democratize healthcare, InsurMonthly aims to provide comprehensive health and wellness solutions at an affordable cost.


Founding Story and Mission of InsurMonthly

While talking to The Number News, CEO and Co-Founder of InsurMonthly Rahul Singh said  “after spending over a decade in the banking sector, he recognized a stark gap between the healthcare services accessible to HNIs and those available to the average individual. This realization fueled the inception of InsurMonthly, with a mission to educate and empower people about the importance of health and wellness services. The startup's prime focus extends beyond traditional health insurance to provide Virtual and Physical doctor consultations, prescribed tests, full-body check-ups, discounted pharmacy ordering, and life insurance solutions”.


Inspired by the accessibility revolution brought about by platforms like Netflix, InsurMonthly aspires to offer a similar paradigm shift in the healthcare sector. By bundling various health and wellness services under one umbrella, the startup aims to reinvent the healthcare stack, making it more personalized, inclusive, and affordable.


Business Model - InsurMonthly

InsurMonthly operates on two primary business models, Firstly, it caters to startups and SMEs by bundling health and wellness services for their employees under a single app. Secondly, it offers subscription-based services for individual and family clients, ensuring access to a comprehensive suite of healthcare solutions at an affordable price point.


What sets InsurMonthly apart from its competitors is its holistic approach to healthcare. While other players in the market often charge on an à la carte basis, leading to inflated costs, InsurMonthly offers a comprehensive package at a reasonable price. Additionally, the startup ensures the quality and reliability of its offerings by partnering with top-notch companies in the healthcare industry.


Market and Customers

InsurMonthly's target market encompasses SMEs, startups, and blue-collar employees, along with individuals and families from the middle-income category. The startup acquires customers through corporate networks, partnerships with investor groups, and active participation in startup and fintech events. To retain customers, InsurMonthly offers wellness services at no additional cost, thereby fostering long-term relationships.


InsurMonthly is easily accessible on the Web, Playstore and App Store.


Revenue Strategy

InsurMonthly operates on a subscription-based revenue model, offering both yearly and monthly subscription plans starting from an affordable price of 399 per month. The startup also generates revenue through partnerships and collaborations with various platforms that sell its products. With a clear focus on dynamic growth, InsurMonthly aims to expand its customer base and enhance its product offerings through strategic investments in innovation and technology.


Goals and Objectives

In the short term, InsurMonthly aims to achieve dynamic growth by refining its insurance offerings, leveraging advanced technologies, and expanding its market reach. The startup measures success through client feedback and aims to achieve a milestone of 1 million active customers. By investing in innovation and broadening its outreach, InsurMonthly is committed to offering the best experience to its consumers.


Challenges and Opportunities

One of the main challenges facing InsurMonthly is establishing a robust digital presence. To overcome this hurdle, the startup plans to leverage social ads, Google ads, influencer marketing, and other digital activities to enhance brand visibility and reach a wider audience.


Future Plans

Looking ahead, InsurMonthly envisions itself as a leading InsurTech company providing holistic 360-degree health and wellness services to all. With plans to add more partners, hospitals, and distribution channels, the startup aims to further expand its presence and capture a larger market share.


InsurMonthly's journey exemplifies the transformative power of innovation and inclusivity in the healthcare sector. By democratizing access to essential health and wellness services, the startup is not only bridging the divide between common individuals and HNIs but also paving the way for a healthier and more equitable future for all.

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