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Breaking Borders: UPI Launches at the Eiffel Tower, Redefining Payment Experiences

In a moment of national pride for India, the National Payments Corporation of India (NPCI) has introduced the Unified Payments Interface (UPI) at the iconic Eiffel Tower in Paris, France. This significant development follows the attendance of Emmanuel Macron, the President of France, as the Chief Guest at India's 75th Republic Day celebrations in New Delhi on January 26.

NPCI has forged a partnership with Lyra, a prominent French company specializing in securing e-commerce and proximity payments. This collaboration marks the commencement of UPI payment acceptance in France, starting with the renowned Eiffel Tower. Christophe Mariette, the Commercial Director of Lyra France, expressed pride in garnering the trust of the Indian government and NPCI, highlighting Lyra's longstanding presence in India and the strengthened collaboration with the country.

The partnership between NPCI and Lyra holds significant benefits for Indian tourists, who constitute the second largest group of international visitors to the Eiffel Tower. With the integration of UPI, visitors can now experience a seamless transaction process by simply scanning a QR code generated on the merchant's website and using their UPI-powered apps for online purchases. This streamlined process enhances the overall experience for Indian tourists in France, making transactions quick, easy, and hassle-free.

Ritesh Shukla, CEO of NPCI International Payments Limited (NPIL), emphasized the ambition to enable acceptance of NPCI's payment solutions in international markets and establish a truly interoperable global payment system. The introduction of UPI in France not only benefits Indian tourists but also opens up new opportunities for merchants in the tourism and retail sectors across France and Europe.

While the Eiffel Tower serves as the inaugural merchant offering UPI payments in France, NPCI has announced plans to extend the service to other merchants in the tourism and retail space. This expansion will significantly simplify the process for touring Indians to remotely book hotels, museum visits, and other amenities during their stay in France.

NPCI aims to actively collaborate with financial institutions worldwide to establish partnerships and provide consumers with convenient and secure cross-border payment solutions. Through the strategic partnership with Lyra, NPCI has taken a significant step towards achieving this goal, paving the way for the future of payments in France and Europe.


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