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Bombay Shaving Company Secures Debt Funding to sharpen Growth Strategy

Bombay Shaving Company, the men's grooming brand founded by Shantanu Deshpande, has secured Rs 24 crore ($3 million approx) in debt financing from Alteria Capital. This funding injection will empower the company to navigate its next growth phase.


Deshpande, who also serves as the company's CEO, expressed confidence in achieving a projected 35% growth by FY25. He emphasized the significance of brand visibility, particularly for their core razor products, and plans to leverage the fresh funds for strategic marketing campaigns.

Established in 2016, Bombay Shaving Company has transcended its initial focus on men's grooming products. Today, it stands as an omnichannel entity offering personal care essentials for both men and women. Their diverse product portfolio boasts a strong presence across leading e-commerce platforms and over 40,000 retail outlets, catering to a global audience.


Deshpande revealed plans to utilize the funding for a two-pronged approach: strengthening their core razor segment and developing new product lines. This strategy, coupled with market expansion plans, positions Bombay Shaving Company for a comprehensive growth surge.

This debt financing round comes after the company secured Rs 50 crore from Gulf Islamic Investments (GII) as part of their Series C funding. Bombay Shaving Company also enjoys backing from prominent investors like Malabar Investment Advisors, Sixth Sense Ventures, and Reckitt Benckiser.

Deshpande outlined a strategic roadmap to broaden the company's footprint in the physical retail space. They aim to double their presence from 12 to 25 cities, significantly bolstering their offline channel and enhancing accessibility for consumers across India.


Ankit Agarwal, Managing Partner at Alteria Capital, lauded Bombay Shaving Company for its disruptive influence in the traditionally established grooming sector. He acknowledged their innovative product formulations, creation of new subcategories, and robust distribution strategies as key factors that have positioned them as a preferred consumer brand.



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